How to appear in AI results in SERP

Featured snippet is replaced by AI results formerly known as search generative experience. It is important for business to focus on generative AI and appear in AI results in SERP. These results appear on top of search engine result page and can help you generate better search visibility and traffic towards your website. In this blog we will share tips to appear in AI results on the search engine results page.

Content Creation

All artificial intelligence systems prefer the authoritative, trustworthy and accurate content. Create in-depth, well researched content that answers user queries in easy-to-understand language. It will be great if you could add credible sources within your article to create the authority and trust between users.

Pro Tip: Invest good amount of time in research and write quality information in articles.

Question Based Queries

AI results commonly collect data from different sources which answers user questions directly. While doing your content research, focus on Google’s “People also Ask section” and take help of tools such as AnswerThePublic and SEMrush to identify the commonly asked questions related to your content topic.

Pro Tip: Structure your content to provide clear answers to user questions. It is not necessary to write lengthy answers to increase content length. Answers should be concise and accurate, not lengthy.

Optimize your content for featured snippets

We all know that featured snippets are replaced by AI results from search engine results page. But AI technology still prefer the featured snippets data to show in AI results. In our previous guide on Google Answer Box, we have shared valuable insights which will help you to appear in featured snippets.

Pro Tip: Optimize your content using structured data such as FAQs and How-to structured data along with content formatting i.e. bullet points, numbered list, tables and short paragraphs.

Use Natural Language and Conversational Tone

AI systems are designed to understand the difference between AI generated content and natural language. You need to focus on conversational tone that matches how users are asking questions. Use long-tail keywords and phrases that aligns with user queries and intent. Intent is very important in keywords. Do your research and pick the right keywords. You can use Google Keyword Planner or any other preferred keywords research tool to finalize the keywords for content. You can follow our guide on Conducting Keyword Research Using Google Keyword Planner for more insights on keyword research.

Pro Tip: Keep the combination of keyword intent, conversion and long-tail keywords to answer user queries.

Leverage Structured Data Markup

Write easy to understand content and leverage relevant structured data such as Article Markup, FAQ, How-To and Product schema to make it easy for search engine crawlers to understand the page content easily. It is easy for AI results to pick the rich content with clear content and page structure.

Pro Tip: Use schema.org to generate right structured data and test it on Rich Results Test tool

Follow the EEAT Content Guidelines

EEAT is all about Experience, Expertise, Authority and Trust. It showcases the writer’s credibility and content authority. EEAT guidelines are important for content. Search engine crawlers especially google understand the quality and trustworthiness of page content and rank it in search results. EEAT is one of the ranking factors so you need to focus on EEAT content guidelines.

Pro Tip: Follow google’s guidelines on creating helpful, reliable and people-first content.

Keep Voice Search in Mind

Voice search is next big thing and AI generated results are often used in voice search queries. Voice searches are performed in mobile devices and you need to focus on mobile-friendly content which can load quickly. Role of voice search is going to be crucial in future.

Pro Tip: Use long tail keywords to generate content related to voice search. Mobile voice searches are comparatively long than common desktop searches.

Build content authority

Generate referrals from different authority websites towards your page. Create a backlink strategy and follow best practices to acquire high-quality backlinks form authoritative websites. You can follow our previous guide how to create high quality backlinks and how to find out competitor backlinks to generate quality referrals for your page.

Pro tip: Take help of tools to quickly find out quality backlinking websites.

Keep exploring TheSEOGuy for latest SEO tips. If you are looking for a trusted SEO agency in Delhi NCR, you are at right place. Talk to our experts at +91-9968182198 today!