Master Google’s Search Generative AI Control: The Ultimate SEO & GEO Governance Guide
Google’s Search Generative AI Control in Search Console allows website owners to explicitely opt-in or opt-out of having their pages cited, linked, or used as grounding data inside Google AI Overviews, AI Mode, and generative Discover features. While opting out prevents content cannibalization in “zero-click” AI answers, staying opted in (the default state) is vital […]
Why Is My Business Not Showing Up in ChatGPT?
Why Is My Business Not Appearing in ChatGPT? Search algorithm and search platforms are changing and adapting the artificial intelligence rapidly. Being a business owner, everyone wants to appear in different LLM platforms such as ChatGPT, Perplexity, Google Gemini and Google AI overviews. Searching your own business in ChatGPT is common and often business owners […]
Google Testing Forced Login For Incognito Searches Beyond Page Two
Google is testing a new feature that blocks anonymous browsing past position 20. Learn how forced login for incognito searched beyond page two affects automated scraping and manual SERP tracking. Welcome back to TheSEOGuy, your source of useful, trusted and interesting SEO updates. In this blog, we will discuss the new feature Google is testing […]
Does Google’s /goto Redirect Strip UTM Parameters?
The digital landscape shifted beneath our feet again in late August 2026. Google quietly deployed a major server-side passthrough mechanism utilizing the URL path ://google.com. While initial industry panics focused on the failure of third-party rank trackers like Ahrefs and Semrush, a much more dangerous hidden crisis is keeping analytics managers awake at night: massive […]
What is Google’s New /goto Redirect?
Google’s [google.com/goto](https://google.com/goto) is a server-side passthrough URL routing mechanism introduced in late August 2026. It acts as an anti-scraping filter to prevent automated AI bots and SERP scrapers from harvesting search results at scale. While it temporary disrupts third-party rank-tracking tools (like Ahrefs or Semrush), it does not affect your actual Google Search rankings, organic […]
