Google Testing Forced Login For Incognito Searches Beyond Page Two

Google is testing a new feature that blocks anonymous browsing past position 20. Learn how forced login for incognito searched beyond page two affects automated scraping and manual SERP tracking. Welcome back to TheSEOGuy, your source of useful, trusted and interesting SEO updates. In this blog, we will discuss the new feature Google is testing […]
Does Google’s /goto Redirect Strip UTM Parameters?

The digital landscape shifted beneath our feet again in late August 2026. Google quietly deployed a major server-side passthrough mechanism utilizing the URL path ://google.com. While initial industry panics focused on the failure of third-party rank trackers like Ahrefs and Semrush, a much more dangerous hidden crisis is keeping analytics managers awake at night: massive […]
We Let AI Handle an SEO Campaign. Here’s What It Got Right and Wrong.

Artificial intelligence is growing rapidly in every industry and it is hard to ignore AI in recent times. Being an SEO agency, we have used different AI tools and Agentic AI to run the campaigns. Today we are going to share useful insights about a campaign which we run completely by AI tools. In this […]
ChatGPT vs Google Gemini vs Perplexity: Where Should Your Business Be Visible in 2026?

If your strategy is still built around ranking on Google, you’re optimizing for a system your customers are slowly leaving behind. In 2026, visibility is no longer defined by where your website ranks—it’s defined by whether your brand is mentioned inside AI-generated answers. When someone asks a question today, platforms like ChatGPT, Google Gemini, and […]
How Google’s AI Overviews Are Stealing Your Clicks

Quick summary for busy founders What’s really happening in Google Search In couple of years, google has changed the SERP. After launching the AI overview, it has quietly changed the way it used to answer queries by customers. We used to get website links in SERP after hitting the search button but AI generated overviews […]