Technology is evolving and it is an opportunity for search engine optimization experts to get into the game and use the technology to lift up the SEO game. Today we are going to share some interesting insights about The Role of Voice Search in SEO. As we all know that the market share and users on mobile are more than desktop. Given below is the char representation of users by Stats Counts.
Source: StatCounter Global Stats – Platform Comparison Market Share
As you can see the number of users in India are using mobile device more than any other device. Being a SEO consultant my self, I strongly believe that we should optimize the site according to mobile users and start using voice search to boost SEO.
Voice search is a great strategy to improve the chances of your website to appear in search results for verbal search queries. In this blog I am going to share some interesting insights and tips to improve your chances to improve search visibility of website to appear in voice searches.
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Voice search in SEO
Most common voice searches are about finding a location, questions, ecommerce searches including buy and cost and how to. If you have a website which can serve any of these purpose, you can definitely aim the voice search. But the big question is how to optimize website for Voice Search.
Optimizing location based voice searches
To optimize your website for location based voice searches, you need to list your business on google my business. Once the listing is live, make sure to put all the relevant information. Put phone number, appointment links, about organization and so on.
It would be great if you could upload few posts, images and videos in listing. After optimizing the listing, embed the maps on your website. Pick the relevant pages where you can embed maps and follow the local SEO guidelines. The most important factor of Local SEO is using NAP (Name Address Phone Number) on pages to cite the business listing.
Keep in mind that you should never over optimize the pages. Put the information where it is required do not exploit the procedure.
Utilizing Questions (FAQs) to optimize verbal searches
Frequently asked questions are common and almost every SEO will recommend you to use them on pages. But you should pick the questions as per users. Do not put any information just for the sake of it. Think like a user or a customer and generate questions based on common doubts and relate them to your business or services.
Use the FAQ structured data as well. Put the questions on most important pages of the website instead of putting them on all pages. Identify the pages which you want to appear in voice searches and utilize the FAQs.
E-Commerce Searches
E-Commerce searches are those searches where users are searching to buy items such as “Buy white shirt online”, “White shirts in cost” and so on. It is recommended to utilize these searches. To optimize these searches, you can go to google search console and put a custom regex to find out exact terms.
Collect the data and check search volume of all the search terms. Use the searches with good search volume on your product and categories pages. It would be great if you could utilize them as HTML elements such as H1, H2, H3, li, ol, ul, strong, italic or any other element. Using such terms on product pages will give you better chances to appear in voice search as number of product pages are more than category pages.
How-to Verbal Searches
“How to” terms are those which indicates steps and guides to do any task. For example “How to Fix Block Was Affected by Errors” and so on. It could be any search query which is related to how to do stuff. To optimize your website for this, you need to create informative content and utilize all the how to queries on pages. Based on the page information, pick the queries and generate content. Do not use any AI content while writing page content. Keep the content simple and to the point instead of fancy decorative sentences. Relate the queries to your business and add how to structured data along with content.
These optimization steps will help you out in rank higher in SERP with voice searches.
Role of Voice Search in SEO – FAQs
Voice search is a technology which allows users to conduct a search using voice commands. There so different products based on the technology such as google voice search, Siri, Alexa and Cortana.
We optimize website to appear in voice searches just like regular mobile or desktop keyword search. To keep up with the technology and trends, it is recommended to adapt the technologies and optimize website for better SEO outcome.
The basic difference between voice search and regular search is the length of search keyword. While typing a keyword in search box, a user could use small phrases but in voice search the search term is usually long and contain LSI keywords.
Hope you know the Role of Voice Search in SEO.
Do share your feedback or suggestions below for the information we have shared about Role of Voice Search in SEO above. We love to receive honest feedbacks.
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