Introduction to Structured Data
Every search engine has it’s own algorithm to understand website content. Search Engine Crawlers are bots and they can understand your website data in a better way if you make them read the web content easily. In order to do that we use structured data. It is a standardized format for providing information about a page and classifying the page content; for example, on an article page, Page title i.e. what is the article content, the name of author, category of article, date published, images, and so on. By the help of organized structured data, you can make crawlers to crawl, display and organize your website content in better way.
How to add Structured Data
In case of Google, it uses defined structured data to analyze your website and find on the website to understand page content. Also it collects information about the website and the world in general. For example, you can refer given below sample JSON-LD
- Context: Add schema here
- Type: Define type of your website
- URL: This represents your business so put your company’s website URL.
- Name: Put your company name. i.e. TheSEOGuy is my blog name.
- Contact Point: Define contact point if your website has customer service department
- Contact Point Type: This would be the type of customer service contact point
- Telephone: Define the number along with country code i.e. “+91-000-000-0000”,
- Contact Type: Put the name of contact point type. i.e. Customer service or Help desk
This script enables search engines to understand the purpose of your website. Google Search also uses this type of data to enable special search result features and enhancements.
Google has defined the its importance and implementation steps in Google Introduction to Structured Data Guide
Benefits of Structured Data on your website
It is a compulsory option for all websites. This is one of the most important features to get better results in SERP and gaining more visibility over internet. It will help you to improve visibility for your business search engine listing and give your better rankings for business keywords.
If you have structured data on your website, search engine crawlers could read the data more effectively and rank your web on product keywords.
Structured data also helps crawlers to differentiate between product pages and information pages. For example, if you type “Titanic” on Google Search you will get multiple type of results such as:
- Wikipedia page of Titanic the Ship.
- IMDB listing for Titanic the movie
- News about Titanic story
- Blogs based on Titanic both movie and ship.
Without defined structured data, it will be hard for search engine crawlers to differentiate between pages.
However, structure data is not at all a ranking factor. There’s no official statement by any search engines regarding the same. It can give you benefits in visibility but do not consider structured data as ranking factor. It is a process of providing quality information to search engines so that search engines could show better results to users.
Structured data helps to search engines to rank pages in relevant product category.
If you have a product or services website, then you should implement structured data in your website to showcase your products and services easily. Use the correct category for your product and services. It is not a ranking factor but can help search engines to provide quality results to users who are looking for similar product or services which you have on your website.
Hope this information would help you to understand the importance of structured data and some benefits of using it. If you have any feedback or suggestion on this information then do comment below or share your valuable feedback here. I believe in sharing quality information. I am trying to create a better place for people who wanted answers of their SEO problems. Together we can make it a better platform for everyone.
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