Things to avoid during website SEO

Website SEO Strategies

Website SEO Strategy helps in growth of business. For faster organic results and business growth, you need to work on overall online presence or search visibility. Good online presence is possible if you gain rankings on product or services keywords. In order to do that you need a great website SEO strategy for your newly launched website. But while doing SEO for website, we commit common mistakes. In this blog we are going to discuss things you should avoid while doing SEO for your newly launched website.

Mistakes are common but we should learn from mistakes and if we have right people in team, we could avoid those mistakes. Given below are three common key aspects of marketing strategy which we miss while building SEO strategies.

Avoid Short Cuts

When we are working on a project or doing SEO for our personal website/blog, the very first thing to do is Keep patience. SEO is not a magic wand which can give you results over night. It require good amount of time and efforts. Any shortcut or unethical practice will damage your entire strategy and impact negatively on your business growth. Instead of getting growth, you might end up loosing the existing visibility. So short cuts are not recommended by us.

Focus on Quality

Always focus on quality instead of quantity. Never compromise your future with short term success. Think and act like a customer and serve what a user is looking for. Customers should be on top priority while crafting SEO Strategies. Optimize your website for user first instead of crawlers.

Do your research

Deep researches can help you understand the market trends better. Before diving into any industry and creating marketing strategy, you need to collect as much as information available. You need numbers to compare and decide what users are looking for while searching for services or products you are offering. Start from ground zero and take data from each and every report.

These are the basic steps which we need to follow but we miss them. Apart from these, you could check out few technical suggestions as well.

Technical suggestions

Analysis and Monitoring

Never miss out monitoring. Daily monitoring of analytics data. Especially source/medium and compare data with previous data. It will help you understand the user behavior and website performance. You can adjust the marketing campaign according to the performance. Every month you can create better strategies based on the analytics data.

Keep the Data

Do not let the data disappeared from webmaster. Download Backlinks data from webmaster under “Links to your Site” every week and keep an eye on performing keywords. Every week you would see new keywords which can help you in future website content.

Be unique

“NEVER COPY” any data from any source. Always rely on original content. Be it images or text you should never use copied content in your website. It is okay to take inspiration from market trends but original content is always the first priority. Write your own content and generate unique and original data such as images, videos, charts, gifs and infographics.

Backlinking

Do not built backlinks in bulk without checking spam score of the website. Always keep an eye on link back sites. Sometimes you would see URL’s in webmaster which you don’t remember. So check the spam score of website and if it doesn’t meet your standard then get rid of URL ASAP by using “remove URL” tool in search console.

Follow the practice of 1 link from 100 URLs instead of 100 links from 1 URL while building backlinks. Using variety of anchor text would certainly give you good results.

Use less paid tools

Don’t rely on paid tools. Technology is good but it is always good to learn each thing every day. Always ask yourself that why you need paid tools and what kind of problem they are going to solve. You can use tools to enhance the productivity but do not let the tools create a hurdle in your learning. Keep on conducting the experiments and continue learning.

Content is King

Always focus on generating quality content for your website or blog. Never ever copy content from different sources. Try to generate your own original content. Write for your users and keep them engaged. Generate content related to your business which is relevant and attracting related audience.

User behavior

Understand the user behavior and create new content or website pages based on the data. Come up with user friendly design and focus on ease of access. A better UI/UX could help you to decrease bounce rate which is a ranking factor. Do the website CRO (conversion rate optimization) and design the page according to it.

You may also check out Common SEO Mistakes, an information which will help you to avoid most common mistakes in SEO. You could built better SEO Strategy if you keep all the steps in mind and avoid these common SEO mistakes.

Hope this information would help you to understand do’s and don’t in SEO and focus on building better SEO strategy for your website.

FAQs – Website SEO Mistakes