Search engine optimization also known as SEO is one of the best marketing methods. SEO can deliver long time results and help you gain better search visibility across different search engines. If you have a good SEO consultant on your side, you will get positive outcome in short span of time. The job of SEO consultants to rank your website higher on for brand and non-brand terms. In this blog, we are going to learn key aspects of SEO Consulting. We will learn what is SEO consulting, how it works and what are the key responsibilities of an SEO consultant.
About SEO Consulting
SEO consulting is all about creating effective search engine optimization strategies, finding out opportunities to grow business, rank website for product and target keywords, outrank the competition, increase search visibility, build brand reputation and deliver conversion or sales. An experience SEO consultant can transform any business.
As per the internet stats, 16-20% of all daily Google searches in India are for new keywords or questions that have never been asked before. Right SEO consultation will lead you to achieve this as this shows the importance of continuously expanding your keyword targeting.
Do you know that 70% to 80% of internet users completely ignore paid ads while searching? SEO plays an important role here. 92% of the time users pick businesses ranking on the first page of local search results.
What are the key responsibilities of an SEO Consultant?
Given below are the key responsibilities of an SEO consultant or SEO consulting agency.
Keyword Research
Keyword research is important for a strategy to pick the right path. If you don’t pick the right keywords, you will not receive relevant traffic and it will be hard to generate any business. Keyword research is important for every business across the globe. However, if your business is in India, you need a specialist. An SEO expert in India can understand your business and do the keyword research for you.
Content Creation
Content is the king in marketing. It represents everything about your business on your website, social media, PR and other internet platform. You need a best SEO expert in India to generate content for you. A local SEO expert can create content keeping the target audience in mind. A native SEO expert can relate with audience and your business and come up with out of the box content suggestions.
Link Building
Link building requires serious efforts and great strategy. An expert SEO consultant can generate quality referrals and create a good link building strategy. While building links or generating referrals you need to keep certain parameters in your mind such as spam score, follow links, link attributes, anchor, domain authority, page authority, traffic and events. Only an expert can take care of everything and do the link building for your business.
Technical Audits
Technical SEO is deep and an experienced SEO consultant can do the technical audits correctly. Website Technical Audits includes crawlability, indexability, site architecture, code quality, site speed, mobile friendliness, duplicate content, secure servers, on-page optimization and other aspects to identify issues that may be preventing a website from ranking well in search engines.
Develop SEO Strategies
Developing SEO strategies is the key job of an SEO consultant. Every business is different from each other and has different USPs. Keeping everything in mind, an SEO consultant can think outside the box and create strategies. To develop strategies an SEO specialist will do the market research, check the competitor’s growth strategy, analyze industry trends, deep dive into the data and club everything together with your business. Only a great strategy can fulfil the client business goals and objectives.
Optimize on-page Elements
Regular optimization keeps the website engagement with crawlers and help in generating results. Page titles, meta descriptions, header tags and page content should be checked regularly. Implement right schema markup, improve keyword density and proximity and add fresh content as per the industry trends. All these tasks require an expert SEO consultant.
Analyze and record performance
SEO consultation agency or the SEO consultants keep a track of performance. They keep an eye on metrics such as organic traffic, rankings, conversion rates, month on month progress, bounce rate, new users and much more. An agency will send you monthly reports containing the data. SEO consultants collect the data to optimize and refine the existing SEO strategy. Data driven approach is the best SEO approach to build or redefine any SEO strategy.
Stay up to date with industry trends and algorithms
An SEO consultant will always stay up to date with latest industry trends and algorithm changes. Every year google and other search engines drop different updates which impacts the search algorithm and affect rankings. It is important to keep an eye on all the minor and major updates to adjust the campaign. Prompt action can save the website to get any negative impact.
Collaborate with teams
An SEO consultant will work as a bridge between other departments to run the operation smoothly. They can collaborate with content team, developers, designers and other departments to get the best outcome for SEO campaign. Being an SEO Agency, we have worked closely with clients, coordinators, different departments and other marketing teams to make sure the success of our SEO campaigns.
This is all an SEO consultant do for you to rank your website higher in SERP.
An experienced SEO consultant can do wonders and give you out of the box results. To achieve growth and stay on top of the competition, you need a right SEO agency or consultant on your side. If you are looking for an experienced team or experts, call +91-9968182198 and share your requirements with our industry veterans.
FAQs – SEO Consulting
Cost of SEO campaign is based on project size and requirements. At TheSEOGuy we offer customized SEO plans for different businesses. Based on your requirement, you can pick the affordable SEO plan.
We have answered this question earlier in our previous post is SEO worth it. Checkout the post and know why SEO is important for your business.
Discover more from TheSEOGuy
Subscribe to get the latest posts sent to your email.
