Search engine optimization is an integral part of digital marketing. It plays a vital role in growth of a brand, product, person or services. Due to a lot of tools and artificial intelligence available every year this question arises “is SEO worth it?”. Today we are going to talk about importance of SEO, worth of SEO, role of SEO in business growth and future of SEO.
Importance of SEO
SEO is not just a practice or method you can avoid. It is essential for every online business which is looking to attract customers. Whenever a search happens on search engines, they come up with results and shows the websites as per the user query. Search engines shows the websites with good SEO and quality of content matching with user query.
Imagine having a website which is functioning but search engines are not showing it in results. If you don’t optimize the website and rank it on business and brand terms, you will not get any traffic. Users will not come to your website, there would be no conversion online. The sole purpose of having a website is to reach broad audience and improve reputation, conversion, sales and search visibility. In order to achieve this, you need to perform SEO. You can take help of professional SEO agency or SEO experts who can create SEO strategies for your business.
Worth of SEO
SEO is a cost-effective marketing method which generates better results and search visibility. If you are investing in SEO, you will get better results which will stay for a longer period of time. All the marketing channels are different from each other and there should be no comparison. But often people compare SEO with SEM or Ads/performance marketing. In SEM you get instant results by putting money in your campaigns but as soon as the budget exhausts, ads disappear from search. However, search engine optimization is different. If you are hiring a SEO consultant or paying for SEO services, you will get results after 30-60 days but if the strategies are good, results will stay for a longer period of time.
Speaking of results, being a SEO consultant myself, I have worked for different national and international brands and optimized more than 100s of websites so far. Just for an example, I optimized a website back in 2010 which is still ranking in 2025. Search engine optimization is that powerful.
Role of SEO in business growth
Overnight success is a myth. In order to achieve growth, you need to put the efforts and wait for results. Search engine optimization make it easier for a business to achieve growth and generate better revenue. There’s a joke in SEO that if you don’t want to get caught, hide on second page of google because none goes there. It is not true but it is somewhere connected to the performance of SEO campaigns. Most of the time people don’t scroll down and seeing this, google has adapted auto load results instead of showing page numbers. This change has brought some positive results for websites ranking on 2nd, 3rd, or 4th page of search engine. But it is always good to sit on top and dominate the search engine result page. It is possible if you do the SEO right.
Hope you get the answer of question “is SEO worth it?”. Comment your thoughts below and let us know what do you think about worth of SEO. Keep exploring TheSEOGuy for latest SEO tips and tricks.
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FAQs – Is SEO Really worth it?
Yes, SEO services are always worth it for business growth. Number of internet users are growing continuously and need of SEO services is growing simultaneously. SEO needs will remain forever until internet is available.
Yes, SEO is a tough job. It requires good knowledge of algorithm, market analyzing skills, business growth skills and requires problem-solving approach. If you are creating SEO strategies for a business, you need focus, skills, knowledge and experience to come up with out of the box solution.
Artificial intelligence is making SEO a competitive field. Search engine optimization is always requiring even AI is bringing new SEO opportunities. After AI tools number of online businesses are growing which is creating a higher demand of SEO services.
AI tools are good for productivity and doing the work with minimum efforts but SEO consultants are always required to do SEO and deliver results. All AI tools are programmed and based on machine learning but it has limited strength to perform actions while an experienced SEO consultant and go beyond the limits and come up with solutions.
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