What are Negative Keywords

About Negative Keywords in Campaign

Whenever we run ads on ads network of any particular search engines, we create a list of particular keywords on which we don’t want to show our ads. These keywords are called “Negative Keywords” aka Negative Match. For example if you are running an add for a book store then you probably use the keyword “Hotel Booking” as keyword in your campaign list. But this add will also show up to the user who is looking for “Couple Hotel Booking” if you have selected the broad match type. You can imagine how fast your campaign amount would be used if this “Couple Hotel booking” keyword has more searches than “Hotel booking”. So “Couple Hotel” or “Couple” would be the negative keyword for you in this situation.

In this blog, we will learn more about use of Negative Keywords in campaign. Let’s understand how to keep the campaign clean and manage spent by managing negative search terms.

Benefits of Managing Negative Terms

• It is helpful to keep your campaign clean and invest your money only with right potential audience.
• You can manage your budget and run campaigns for longer period of time.
• It is also helpful to analyze which keyword might get affected because of negative match so you could re-frame or avoid that keyword in your add campaign.
• Negative keywords in your ad-campaign would help you to decrease the number of “low potential” audience.

How to find Negative keyword in ad-campaign

In order to find out the negative keywords,

Open ads.google.com >

go to the left hand side menu >

click Keywords in the page menu, then

choose Negative keywords along the top.

Steps to edit negative keyword list

• Click on the edit icon over the right side of the negative keyword and select the pencil icon .
• Edit the list and make the changes in negative keyword list. To change your negative keyword’s match type, use the drop-down menu to select a new match type.
• Click Save.

Removing negative keyword from the list

• Check the boxes next to the negative keywords you’d like to remove.
• Select Remove.

Download list of negative keywords

• Select the 3-dot icon above the table.
• Click the download button
• Choose the download format for your report. Also, You can email report to yourself.

Also, you can follow the google’s guide on Negative Keyword and follow the best practices.

Do you know how to get rid of Negative Publicity? Follow the guide based on solutions to remove negative search results from Google. Keep exploring TheSEOGuy for more SEO Tricks and latest SEO Tips.