How to use keywords for better SEO results

What are keywords

Welcome back to TheSEOGuy, your trusted source for SEO information. Today we are going to talk about utilizing keywords in page content to generate better SEO results. Keywords are basically the words or phrases which search engines match with your website content or advertisement with the terms people are searching for. While optimizing website we always use keywords to define the page content and get better SEO results. But it’s not easy to find which keywords are good to include in page content to rank better. There are different ways by which you can use keywords for better SEO results.

Keyword Research

First, you have to make sure that you are using the keywords after conducting keyword research. It is good to use the better keywords with good search volume and higher potentials. For this you can take help of any free tool but I would recommend Google Keyword Planner.

Never forget the synonyms keywords for better SEO results.

Using synonyms requires a lot of smart work. You can visit Hidden SEO Techniques to know the better way of using synonyms with your targeted keywords. A smart use of synonyms along with keywords will help you to get better visibility over search engines. It is quite known fact that whenever user searches for particular keyword, search engines show relative searches. You should always take care of this while using keywords.

On Page Keyword Usage

Using keywords wisely is all you need to do while working on-page SEO. You can follow the given below steps to use keywords wisely.

• Put the keyword in URL along with power word
• Use exact keyword in Title
• Add keyword in Header tags such as <h2> <h3>
• While drafting content, try to use keywords twice in first paragraph
• Use LSI method for better keyword usage
• Do not forget to use keyword at the end of content (Footer)
• Maintain the keyword density. It should be not more than 2%
• Use power words along with keywords
• Always use keyword in meta description and exact keyword with synonyms in meta keywords.
• Never do internal deep linking with same keyword for different content. It will confuse search engines.

While optimizing page content on your website, you can follow above instructions. It is recommended to follow the Keyword density and proximity guidelines.

Pro Tip: Do not over optimize the content and stuff unnecessary keywords. Write for your users instead of search engines. Maintain the quality of content and follow all the content guidelines. EEAT plays an important role in content optimization.

Off Page Keyword Usage

• Try to use the keyword as anchor text while building backlinks
• Use the keywords during commenting
• Put the keywords in your phrases while doing guest blogging
• Try to be generate URL’s with the keywords. for example if you are willing to share content on website like reddit then try to get the content url with your keyword ie. reddit,com/category/directory/your-keyword-share
• Use your keyword as ALT tag while doing image optimization

Pro Tip: Try to be creative while using keywords with transition words. It would help bots to understand your website content in a better way. Use different anchor tags while creating backlinks related to the keyword you are trying to win.

Recommended Tools for Keyword Research

There are different keyword research tools available on internet. Depending on your budget and need, you can use tools to collect keywords data. Being an SEO agency, we will recommend following tools to conduct keyword research

Hope this information will help you in utilizing keywords in a better way. If you are looking for an experienced SEO agency to do the job, you are at right place. Call our experts today!