How to Write SEO Friendly Content
Content is always the king in Digital marketing. Writing high-quality content is not an easy task. Every content writer invests a good amount of time in writing content. But when it comes to high-quality SEO-friendly content, it requires double the time and effort. After all, content is king and plays an important role in SEO. If any website has quality content on pages, it can get out of the box results. It is always good for a webmaster to focus on generating SEO friendly content for the website.
Pro Tip: Webmasters can develop interesting web content by adding lesser-known facts and lesser-known information which can drives curiosity between visitors and can help in developing better engagement. Higher better engagement on pages helps webmasters to achieve positive results in website ranking. Apart from generating curiosity and reading interest, you can focus on a few SEO techniques to get better results.
All you need to do is keep a few parameters in your mind while working on generating content for better SEO results. A lot of amazing content writers struggle with SEO techniques. Today I am going to share some key points which can help you to understand what is SEO Friendly content is and how can you generate such content for your web pages. A few basic steps could help you to stand out from the crowd.
SEO Friendly content
We all know that content is the information that we write on a website or blog to inform visitors about products or services. Content is considered one of the most important factors when it comes to SEO results. If we work on content, we can drive more and more engagement on our web platforms. SEO Friendly content is a type of content that can cater to users and search engines both at the same time. It helps both users and search engines to understand the content easily. Every web manager includes basic parameters to convert normal content into a Search Engine Friendly Content.
but the question is, what could be done to convert normal content into Search engine friendly content? Today we will know about this and try to understand key aspects of generating high-quality SEO Friendly Content.
Always keep your focus on generating original content while writing for your website product or services. It is strongly not recommended to copy content from different sources. If you generate original quality content, it will give you a better result than copied content. Search engine crawlers will give you preference if you are writing original content for your website or blog. There’s no fixed parameter by search engines yet, but you can keep 92% content original on your web pages. You can take inspiration from different sources and write it in your own words. But Never Ever copy exact same words from sources and past as it is on your web pages. However, giving credit or citing the source would be another good option while taking inspiration from any other source. You can also add sources to your content if you have written any informative content.
Avoid Over Optimizing
The major part of SEO is covered by keywords, headings, and titles in content. But do not over-optimize your content. Always write for your visitors not for the search engines only. Do not over-optimize or stuff your article paragraphs with keywords. Maintain the quality of the information in the article instead of feeding unnecessary keywords in it. If you want to use any particular keyword then use it smartly and represent it as a useful word in your content.
Maintain the keyword density
Keyword Density is the percentage of keywords contained within the total number of indexable words in the web page content. Maintain the ratio and quality of your articles. Do not get confused between keyword density and keyword proximity. Both are different from each other. If you want to understand the difference, you can refer to my previous article Difference between Keyword Density and Keyword Proximity
Avoid Duplicate content
Duplicate Content is Strictly not recommended in any situation especially when you are trying to write SEO Friendly Content. Duplicate content is when we put the exact same content on our pages which we have collected from different sources. For example, I have written an article on Content Optimization in SEO, I will not copy the content from my previous article and use it in future information. Instead, I will write original content and share relevant information.
Search Engine Crawlers are smart enough to understand the difference between original content and copied content. They can easily find whether the information is already been used on any other internet platform or not so you should always keep this thing in your mind. Focus on original content for better results. Quality is an important factor in writing SEO-friendly Articles.
Create a clean link structure
Create a clean link structure that is easy to represent the gist of your content. It is a common but effective practice. Most of the time, users could understand the content by just reading the URL only. The same applies to search engine crawlers. The link structure should be simple for both website visitors and search engine crawlers. If search engine crawlers are able to understand the content easily, they will index it faster and give your better results in SERP. For example, I’ve written an article on “YouTube SEO” and the link for that article is https://www.theseoguy.in/youtube-seo/ As you could see, the link structure represents the exact information about the article. It is very easy to understand the topic of an article by reading the URL only.
Keep the Interest
Try to write articles that can drives curiosity between users. You can put interesting facts, information, or something new to read. Also adding up a few case studies will also help you. Reading noninteresting information is monotonous. It could increase the bounce rate. Bounce rate is an important factor of SEO so you cannot ignore this. It would be another task for you to reduce the bounce rate. but you can avoid this in the first place.
Pro Tip: Adding lesser-known facts or using words such as “Did you know” could help you to handle the monotonousness.
Use LSI Keyword Method in content
LSI stands for latent semantic indexing. It is a method that search engines including Google use to study and compare relationships between different terms and concepts. These keywords can be used to improve SEO traffic and create more visibility and higher rankings in search results. For example, if I will write an informative blog on Search Engine Optimization (SEO), I would try to use related keywords such as “SEO Tips”, “Search Engine Optimization Tricks”, “Digital Marketing”, and “Online Marketing”. These are the LSI keywords for a SEO Blog.
Use of Long Tail Keywords
Long-tail keywords are the key players in generating SEO Friendly content. It helps users and search engines to understand the content and relate it to a particular category easily. For example, I am an SEO strategist and have a workspace where I provide SEO services. I will try to add keywords that will define my work category along with services and products such as “Best SEO Services”, “Top SEO Consultants in India”, “Best SEO Services providers in India”, “Best SEO Services in affordable prices” and “SEO consultants near me”. If you read these keywords carefully, you can see that every long-tail keyword is based on keywords which are representing my business.
Pro Tip: You can also consider using Power Words in your content information. Using the power word method is different from the LSI method. In order to understand the better use of Power Words, you can visit Innovative Ways to increase traffic to your website for free.
SEO Content Guidelines
While applying these many methods do not over-optimize or ignore the content guidelines defined by search engines. If you follow the right search engine guidelines, you will get amazing results. You can check Google’s guidelines by visiting Prohibited and Restricted Content it will help you to understand content guidelines.
Frequently asked Questions – SEO Friendly Content
Why do we need SEO Friendly Content?
We need SEO content on web pages for serving better content to both search engine and website visitors. It is a good way to make search engines understand the web content. Pro Tip: Never use article spinners and the content should be at least 92% original. Take the inspiration but do not copy content from other website/portals.
How do I write SEO Friendly Content?
There are basic steps which you can keep in your mind while creating SEO Friendly steps.
- Use of headers and sub-headers to highlight the content headings. You could repeat the heading. For example, you could use multiple H2 and H3 within the article.
- Add internal and links for reference. Let the visitor know the source of content where it is required.
- Content length is important so keep the length appropriate.
- Use of keywords: Use the keywords wisely in content. Do not over feed the article/information with keywords only. Use it to point out the information.
- Insert appropriate images in your content. Make sure to use original images only. Do not copy images from other internet sources. Original images has it’s own SEO value.
- Focus on quality instead of quantity. Content length should be good, but it should be relative to your content. Do not write anything just for the sake or writing. Write the content which can represent your article only.
Is there any tool to generate SEO content?
It is strictly not advised to use any kind of tool to generate content. Focus on quality while generating any type of content. It could be regular content or SEO content. Never use any kind of tool to generate content.
What makes SEO content different from regular content?
SEO content is type of content which is compatible for both users and search engines. Both could understand it easily and can give you positive outcome. The basic difference between regular content and SEO content is the SEO elements and optimization.
What are the factors to keep in mind while writing content?
Most important factor is quality. Don’t write for search engines, write for your users. Maintain the interest, update the content source and it would be great if you are writing original content. Keep the interest alive and use words which are easy to understand.
Using the right parameters and generating original content will be the best thing to do. It will always help you to write SEO-friendly content. The basic thumb rule of generating content is to keep the interest between users. You can’t keep users on your website or blog if the information is not interesting or relative to your audience type. Hope these SEO-friendly content writing tips would help you in creating better content.
Don’t forget to share your valuable suggestions for this information. Do comment below your feedback and add more tips to the list so that we could have a piece of better information on tips for writing SEO Friendly Content.