SEO Content Writing Tips and Tricks
SEO content writing is a method which includes search engine optimization in content writing. It is nothing more than the creating unique and original content which search engines can crawl and understand easily. It helps search engine crawlers to observe the authenticity of content and rank them in SERP (Search Engine Result Page) for multiple related keywords. For example, I am going to talk about SEO Content writing today and if I take care of SEO, then my article will rank for other related keywords such as “SEO Content Writing tips”, “What is SEO Content Writing”, “SEO Content Writing Tool” and “SEO Content writing Samples.
That’s the benefit we get if we include SEO in content writing. Most of the time our prime motive is to rank our website or article which is good. But sometimes we have to think about readers. If we understand their need and write for them, it will automatically drive more engagement on our website or blogs. I am saying this because sometimes while we create SEO Friendly Content, we put a lot of SEO steps which readers don’t like. As a result, we end up with a great SEO article with lesser engagements. Motive of this is to use controlled SEO techniques in content. Make sure to make the article or information interesting which can keep the interest of website visitor or readers.
Now let’s begin the steps to learn more about SEO Content Writing and tips to generate more content like this for website or blogs.
Step 1 Research for content
First and most important step is research. You need to understand the importance of your article and conduct a research on Keywords, Trends, Related content and interesting facts, creative images and your website audience behavior. It would be great if you could add your own case studies in case of writing a blog post.
Keywords are second most important factor in content writing. Being a SEO Strategist myself, I prefer to choose the best keywords for my article and do a proper research before using them. In order to do this, first you need to create a strategy what you wanted to achieve from your article. For example, if you are running a business website then your main prospective would be attracting more users instead of getting ranks. However, if you are a blog writer then your main prospective would be getting rank in SERP and drive more visitors on your blog. Both are two different things from each other.
From my experience in Search Engine Optimization, I would suggest you to start with Low Competition keywords. Because it’s much easy to rank on low competition keywords than high competition keywords. You can refer the detailed guide of Meaning of High Competition Keywords and Low Competition Keywords
Tools to perform keyword research
We know how to do keyword research but we need tools to do that. Most commonly we use Google Keyword Planner to perform keyword research because it’s a free and most preferred tool for keyword research. But apart from this tool here are few good tools which you can consider.
Pro Tip: While doing keyword research, you can use multiple platforms to collect keyword data apart from keyword research tools. For example, use the suggestive keywords from search engines and other e-commerce platforms. Refer the screenshot below.
In above image, you can see the suggested keywords related to my search. I can use them according to my content need. I always collect this data and include best out of rest keyword in my articles.
E-Commerce Keyword Suggestions
Just like the search engines, You can also take the help of e-commerce platforms if you are going to write about a particular product. I tried to find out keywords related to my content on amazon and given below are results.
Another example from content platform (Youtube)
As you can see in above image, I put the keyword “SEO Content Writing” in search bar of YouTube and get suggestions. These are relative keywords and I can collect the data. Once I am done with the data, I can use the best performing keyword in my article. Now let’s move on to the next step.
Step 2 Identifying Trends
Learning and identifying trends and using them according to content could make a big difference in results. In order to identify trends we need to relate our content to trending topics and analyse them. For example, hypothetically if I am a store owner who deals in summer collection, I will try to generate more content in summer season including my product information.
Tools to identify Trends
Step 3 Interesting Facts
As I mentioned earlier, while we try to create SEO Content, sometimes we forget about users and use more than recommended techniques. We need to understand user need and provide content according to their requirement. Adding interesting facts in your content add some value in your content and create interest between users. It helps us to decrease the bounce rate and drive better engagement on our website or blogs.
- Did you know that “The top 5 results get 75% of the clicks”. According to research on
- After content, Page titles are the most important on-page element.
Since I am talking about SEO Content writing, I tried to include two interesting facts related to content and SEO.
Step 4 Examine the Audience Behaviour
Understanding your website audience behavior helps to generate better content. If you know what your website users want, you will be able to deliver according to their need. You can add SEO elements and make it a perfect example of SEO Content Writing. You can take help of Google Analytics to understand audience behavior.
Steps to analyse Audience behavior in Google Analytics
- Go to analytics.google.com
- Login with your ID password
- Choose the Property (in case of multiple websites)
- Go to left hand side menu and click on “Audience”
- Select Interest and select the category according to you.
Refer the screenshot below
Step 5 Adding SEO Elements in content
Apart from above listed tips, let’s move on to next step which is adding SEO elements. Few technical steps could convert your ordinary article into a perfect piece of SEO Content.
Before landing on your website or blog users get to see the Meta content. This is the first content they see while they perform keyword search. It is important for both visitors and search engine crawlers. By adding a perfect Meta content, you can make it easy for search engine crawlers and users to understand the content. For example, I have many articles on SEO and if users search related to content written by me, first they get to see my blog in SERP. Refer the given below screenshot.
If you would search for Event Blogging Secrets on Google, you will find my article on top page. Before opening the links, users can understand the gist of the content by reading the meta description.
Similar to Meta description, title is equally important. Title is the second most important element in on page SEO after content. You should always write interesting and relative title which can represent the content to both users and search engine crawlers.
Maintain the keyword Density
One of the important factors of SEO content writing is maintaining keyword density and keyword proximity. Try using keywords smartly and put them in content according to need. Do not over optimize and add keywords more frequently. But try to maintain the ratio according to SEO standards. You can follow the guide difference between keyword density and keyword proximity and make your articles perfect.
However, you can learn a lot more about how to improve SEO score in blog posts in my earlier article.
For more amazing SEO Tips, keep visiting TheSEOGuy. Do comment below your feedback for this information. If you have suggestions to make it better then share your suggestions with me.