Retail SEO Strategies

Retail SEO: Strategies to Rank Your Delhi NCR Business

We are serving in Digital Marketing industry since last 13 years. We have worked for different businesses around the globe. After working for different industries we have seen the miracle of SEO. In this comprehensive guide, we will cover an important topic. We will cover Retail SEO strategies and tactics which would help you rank higher. You can achieve better ranking in search engine results and attract more customers. It is a must-read guide for retail business owners in Delhi NCR.

We are living in a century where everything is digital. Creating good online presence is essential for everyone. It became a critical factor in success of retail businesses. According to google, 76% of local searches about business end up in visits. People search for retail and local business online and visit there. Most of the searches happen on smartphones.

Delhi NCR is a busy market and retail industry is pretty competitive. Around 1.5 million retail stores are functioning in Delhi NCR. It is important to stand out of the crowd. SEO rankings are crucial and requires an Expert to do the job. None wants to stand behind the competitors.

Given below are few tips to boost your Retail SEO in Delhi NCR.

Keyword Research: The Foundation of Retail SEO

Keyword research is the first step of creating a competitive retail SEO strategy. It is the core of any successful SEO campaign. To start with keyword research, you need to focus on key product or services you are offering. Understand the intent and user behavior when they search for your product or service. Take help of Google Keyword Planner or any other research tool. Collect the relevant keywords with good search volume and intent.

Pro Tip: Pick the keywords with high search volume and low competition.

Once you create the final list of keywords, start optimizing your pages. Use keywords in titles, descriptions, content, blogs and landing pages. You need to maintain the keyword density and proximity while placing keywords. Never stuff page with keywords. Maintain the smooth reading and credibility of content.

On-Page Optimization: Refining the Structure of Your Website

On-Page optimization is the most critical element in SEO. If done right, it will drive traffic, engagement and rankings all at once. Your website should be well optimized and organized. Use google guidelines and put every element on page. Optimize titles, descriptions, HTML elements, Header tags, linking and meta robots.

Pro Tip: Optimize your website load time to avoid bounce rate and maintain UI/UX. Compress images and avoid redirection. Website should be mobile friendly and easy to navigate. You can review our guide on Google Navboost to optimize navigation process.

Content Marketing: Engaging Your Audience

Content marketing is ultimate solution of attracting new users. Reaching out to more customers with better information. It helps in customer retention and website engagement. Come up with out of the box content ideas. Keep your audience and product or services in mind. Generate informative, interesting and useful content for your website. Address the customer concerns and use the right keywords with intent.

You can create content for your product pages, services pages and blogs. Dive into the industry trends and understand what users are looking for. Share your content on website, socials, reference network and everywhere you can. Maintain the content frequency and generate content on regular intervals.

Pro Tip: Always maintain the content quality. Never over optimize pages and write for the sake of writing. Don’t write for search engines, instead write for your users.

Local SEO: Targeting Your Local Market

Retail business is all about location and physical stores. 99 out of 100 retail businesses has their physical store in Delhi NCR. Local SEO plays an important role in local business growth. To start with local SEO, you can create google my business listing. Optimize the listing and put the relevant business name, put the address, Phone number and services you are offering. Upload the store or product images, videos and collect reviews. Ask your customers to share a review for your services or products.

Create content for local audience based on the location. Generate location based landing pages. Keep your focus on neighborhood areas and market trends.

Pro Tip: Use the location based keywords to create landing pages. Distribute one location keyword for each page and create as much as location pages.

Link Building: Enhancing Your Website’s Authority

Linking building is all about generating referral and backlinks for your business website. Any SEO campaign is incomplete without backlinking strategy. The best way to generate backlinks is to conduct a research on competitors. In our previous guide of backlinks. We have shared tips on How to Spy on Competitor backlinks. In this guide you can learn how to generate backlinks without any tools.

You can also follow the common practices to generate backlinks. Create guest posts, follow outreach program, social media, web2.0 and friends network.

Pro Tip: Follow ethical strategies while creating backlinks. Never buy referrals or trust the expired domains. Creating backlinks using PBN is not at all a good practice. Avoid shortcuts while link building.

Measure and Optimize: Be Able to Keep Improving

Keep an eye on the results and analyze website performance on regular intervals. See if the efforts are trending in right direction or not. If you find things are not working, take a note. Data is your best friend in creating successful retail SEO strategies. After the outcome and data, you will be able to find areas of improvement.

At TheSEOGuy, we maintain our data driven approach while creating strategies. Our SEO experts are delivering for national and international clients since 2010.

Conclusion – Retail SEO

SEO is essential for any business be it retail or any other business category. Online presence, brand value and online reputation is important for everyone. Following the best practices, we can achieve everything. In above retail SEO guide, we tried to cover everything. If you have suggestion or feedback for us do comment below.

If you are looking for a Best SEO agency in Delhi, you are at right place. You can contact us and share your requirements today!