Bounce Rate in SEO and Pogo Sticking in SEO are two different terms and have different values. But it’s not easy to differentiate between these two terms because both the terms have similar impressions. Today I am going to explain you the difference between Bounce Rate in SEO and Pogo Sticking in SEO with examples. I hope it would help you to understand the basic difference between these two marketing terms.
Bounce rate: Bounce rates are considered as single page sessions. When we do SEO for blog/website, we analyze bounce rate to understand the audience behavior so that we could deliver the results. It is when the visitors navigate away from the website after viewing only one page and they close the window. You can learn What is Bounce Rate in SEO here.
Pogo Sticking: Pogo Sticking looks like bounce rate but there’s a very thin difference between both of them. In bounce rate, visitor lands on your website and close it that he/she could open another link with same search term but in Pogo Sticking, user with close the website and change the search term and again land on your website.
How it works
Example of Bounce rate: I am looking for SEO Answers, I typed on google and found https://www.theseoguy.in but this is not what I was looking for so I closed the tab and went back to search results and open another link.
Example of Pogo Sticking: I am looking for SEO Answers, and I follow the same pattern and found https://www.theseoguy.in and again I am not happy so I went back to search results and typed another keyword. Instead of SEO Answers, I typed “Best SEO Answers” but again I landed on https://www.theseoguy.in so I closed it again.
Hope this would help you to understand the difference between Bounce Rate and Pogo Sticking in SEO. Do comment below your feedback for this information.