How to Increase Domain Authority

Domain authority is important metric for a website to build trust and prove the credibility. Good domain authority indicates trust, credibility, ability to rank and attract users from organic results. Being an SEO Agency, we would like to share some interesting insights and tops about domain authority. today we are going to share some interesting insights on “How to Increase Domain Authority”.

Understanding Domain Authority

Domain authority is a metric developed by Moz to assess the overall quality and strength of a website. It ranges from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search engine results pages (SERPs). While domain authority is not a direct ranking factor used by Google, it serves as a valuable predictor of a website’s performance in search.

When we started our research on Domain Authority, we came up with some amazing information. The most valuable insights we collected from the tool Moz. This metric is developed by Moz itself to define the quality and strength of a website. As per Moz, website DA ranges from 1 to 100 which means, higher DA website has potential to perform better and rank better in search engine result page. However, domain authority is not a ranking factor and John Muller from google has given his statement on DA in 2022.

John Mullers Statement on Website DA

As per the statement shared by John on Reddit, you don’t need DA for google search. He said google does not use it at all for rankings. In last 16 years John has never looked up for DA or considered it anywhere. Given below is the complete statement by John.

I’m kinda torn. On the one hand, you do not need DA for Google Search. Google doesn’t use it at all. If you’d like to level your site up in search, you’d need to focus on something else, or at least use other metrics for it. This is mostly why DA as a metric is frowned upon by many SEOs. For context, I don’t think I’ve ever looked up the DA for a site in the 14 years I’ve been doing this.

On the other hand, if you need DA for something else (sell the site, sell advertising, sell links) I wonder if there’s a way to turn that around into focusing on a more useful metric instead (even something as simple as pageviews could be more useful if you want to sell ads). Or, if it’s really just DA that you want, then I’d look into Moz’s docs & forum, since they make the metric.

Assuming 31 is low (I have no idea of how the DA values are distributed), my recommendation would be to try to build a strong audience first, before you think about things like monetization. Find a topic that you know about or that you can learn about, find a topic that has low competition, where you can stand out easily (pro tip: don’t make a blog about seo or about earning money online, nobody is waiting your version; find a different topic). My goal would be to not create a mass of content, but rather to create a reasonable collection of fantastic content. Work to make your content known to your audience – find them, reach out to them, advertise to them if you need to. In the beginning, act as if search engines don’t exist, and assume you won’t get any traffic from search. Search engines won’t know that your content is great if there are no signals confirming that, so first build your audience. Keep them engaged, keep them coming back, don’t publish just because you can, but rather publish if you have something unique, compelling, and high-quality to add to the internet. If you can keep your audience – the one you’re promoting your work to – returning, if they recommend your site on their own, over time search engines will pick up on it too, and metrics like the DA will grow too (assuming it’s something link-based). The long-term approach is not a quick jump to #1, it takes work, and you have to bring your content to your audience first, they won’t just find you on their own. Short-term hacks might get some metrics to move, but it won’t last, and you’ll be back here, or starting over, soon enough.

John Muller

Let’s continue to our topic How to Increase domain authority and understand what are the factors which influence domain authority.

Factors Influencing Domain Authority

Several factors contribute to a website’s domain authority score, including the following.

Number of quality backlinks

Number of backlinks from quality websites generates trust and authority for a domain. If you generate backlinks or referral from a higher authority website, it will help you achieve better DA scores. While building the backlinks or referrals, you should keep the quality in mind instead of quantity. Thousands or referrals from low authority website will give you less benefits than creating lesser referrals from high DA websites.

Diversity of referring domains

Focus on generating referral from different domains representing different business categories. It is like getting a feedback from different persons than just one. Authority will go high if you are getting feedback or referrals from different industries.

Content quality and relevance

Content quality is crucial and plays a vital role in Domain Authority. It is one of the most important factors which influence domain authority. You can attract more users with quality content and generate better referrals. If the content is good and relatable, you will get word of mouth and social shares as well.

Website age and stability

Domain age is another factor which influences domain authority. Stable and older websites gets better authority. Continue generating backlinks and referrals and you will see the authority going high for older domains.

Technical SEO factors

Optimizing your website’s structure, speed, and mobile-friendliness can positively impact your domain authority. Conduct test on pagespeed insights tool or use google lighthouse to run the scan and fix the possible suggestions given by the tools.

Tips and Strategies to Increase Domain Authority

Now that we’ve covered the basics, let’s dive into the strategies you can implement to increase your website’s domain authority:

1. Acquire High-Quality Backlinks

Quality backlining is an effective strategy to boost domain authority. Given below are basics tips to follow while creating backlinks for your website.

Guest posting on relevant, high-DA websites

Guest posting is a great way to generate referrals. All you need to do is, reach out to the website owners and request for collaboration and share your content with them. Generate quality content based on the business niche and add links within content.

Broken link building

This is bit technical but interesting method. Find out the broken links of the website and offer a content replacement for the page. For example, if there’s a page talking about SEO Services in Delhi and for some reason is is deleted or changed, you can write content based on the topic and reach out to provider so that existing link can go live again.

Skyscraper technique

Skyscraper technique is all about analyzing the tops pages ranking for a topic and generate more content on same topic and reach out to potential websites to promote your content.

Leveraging existing relationships

If you are a service provider or has a good network, reach out to your partners or clients and ask them to provide a link to your website.

2. Create Linkable Content

Keep the content credibility, authenticity and originality while writing content for generating backlinks. You will be able to attract users and link your website within the content without breaking the content aura. Given below are few tips to follow:

Informative and educational

Keep the article or post informative and put the information after research. Provide details with references. Try to answer the questions or provide useful insights of the topic.

Visually appealing

An article contains a lot of text so it will look good with some images and infographics. Based on the content, you can put the media files such as images, infographics, videos, PDF or GIF to make it look good and engaging.

Unique and valuable

Fresh content always pays off. Come up with fresh ideas and write unique information. It will attract more users and help you gain the clicks.

Regularly updated

Maintain the content frequency. Upload fresh content on regular intervals and keep your content relatable. use the latest industry trends and news to write about the topic.

3. Optimize Your On-Page SEO

A good on-page optimized website is capable of delivering results. Search engine optimization impacts website’s overall performance including domain authority. Given below are some basic metrics to keep in mind while starting on-page optimization.

Title tags and meta descriptions

Write the title tags and meta descriptions for users. Instead of stuffing unnecessary keywords, focus on quality and write for your website visitors. Create interesting and relatable meta data based on page content.

Headings and subheadings

Headings are the most important part of page content. Use H1, H2, and H3 tags wisely to structure your content and make it attractive. While reading the content, users stop on headings instead of reading entire page content.

Internal linking

Internal linking is a part of resource. A strong internal linking structure helps search engine crawlers to understand the page content and its relationship between other pages. It is a best practice to improve authority for page.

Image optimization

Images are not just for making content appealing, you can optimize the images to improve visibility. Add the relevant alt tag and file name on all images.

Above are few basics of on-page optimization to keep in mind while starting the on-page SEO. There are a lot more to do if you want to optimize your website for best results.

4. Disavow Low-Quality Backlinks

When we think of backlinking and domain authority, we think of generating backlinks which is quite obvious. But what about some toxic links which you have never created are there and harming your website’s trust score and reputations?

You need to monitor your website backlinks regularly and spot the toxic links. Spam links can negatively impact your website’s overall performance even they can cause penalty from search engines on your website. Make a list of spammy links and use disavow tool to remove spam links pointing towards your website.

In our previous guide, we have shared the steps to use google disavow tool. Here is the post containing tips for using google disavow tool.

5. Monitor Performance

Keep an eye on the progress. At lease check the website score every month. There are so many domain authority check tools available for free but it is recommended to use Moz. You can use Moz website authority checker to get the correct insights.

Conclusion

We tried to share every possible insight on How to increase domain authority in this blog. However, it is not an easy process. Increasing website authority is a long term process requires combination of quality, strategy, patience and your skills. By following above tips and strategies, you can make a difference. Keep your goal clear and remember John’s statement.

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