Age of website visitors

Find out age of website visitors in GA4

Google analytics 4 is not as complex as people are thinking. It is easy to understand and built user friendly. In today’s topic we will learn how a webmaster can find out age of website visitors. It’s important to know about your audience and age is one of the biggest factors. Being a website owner, I should know what kind of people are visiting my website so that I can create or generate content according to them.

Let’s understand the process in simple steps.

Login to google analytics 4

Choose the property you want from the top left menu next to analytics icon. (This is applicable if you have multiple properties under one account If you have only one property under one account, you will get the data automatically.

Go to reports on the left hand side menu.

Choose Demographics under reports.

Click on the small dropdown in data table.

This is the final step. You need to select “Age” from the options available after clicking the dropdown.

After choosing the age, you will get a data table containing age of website visitors. It will look like following screenshot.

GA4 Demographics

By following the right options, you can collect the data you want in google analytics 4. I hope now you know how to find out the age of website visitors. If you have any question, feedback or suggestions do let us know. Feel free to post your comments below. We try to collect the best information which can help you in your marketing goals. At TheSEOGuy our aim is to share the correct and useful information with our users.

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