High CPC Keywords

Welcome to TheSEOGuy, your ultimate stop for all the digital marketing information. We hope you liked our previous article about Google Ads Transparency. Today we are going to continue with Google Ads and talk about an interesting topic. We will understand what are High CPC Keywords and their role in Google Ads campaign.

Understanding Role of Keywords in Google Ads

Google Ads is all about creating advertisement campaigns. When we start the campaign, the first thing we do is pick the important keywords. Based on the product or services we pick the important and relevant keywords for our ad campaign. We start bidding on those keywords to drive more sales for our business. Aim is to reach out customers looking for related or exact product and services. But we are not the only one providing the same services or selling the product. There are so many competitors in market doing or selling the same product or services.

Sometimes we pick the keywords which are not so common and very less competition is there. We call them low competition keywords because we pay less amount for conversion. Sometimes we pick common keywords for which different competitors are bidding. These keywords are considered as high value keywords.

Cost of clicks on High Value Keywords is higher than low volume or low importance keywords.

Let’s understand the click cost on keywords.

Cost of Clicks on Keywords

Google Ads is an auction-based system. Advertisers place bids on different keywords when they create advertisement campaign. The cost of clicks ranges from few cents to hundreds of dollars. Everything depends on the industry, competition, and relevance of the ad.

The cost of a click for a keyword in Google Ads depends on many combinations of factors. It includes competition, maximum bids, Quality Score, Ad Rank, and more. Advertisers can optimize their campaigns based on Quality Score and relevance. It will help them in lowering the CPC even in the most competitive environment. If you do the things right, you can run profitable campaigns by keeping costs down.

Keep the Ad rank formula in mind while creating a campaign. Ad Rank Formula is Maximum Bid × Quality Score. Ad extensions such as sitelinks and call buttons can also help you get better positions and can bring CPC lower.

High CPC Keywords

High-CPC keywords are premium keywords with higher conversion or click cost. Advertisers pay higher amount in hope of getting their ad placement on top. These keywords are highly competitive terms and extremely valuable.

Most Expensive Keywords by Industry

• Legal – $1090 CPC: “houston maritime attorney”
• Medical – $935 CPC: “mesothelioma lawyer”
• Insurance – $58.64 CPC: “business services”
• Financial Services – $58.48 CPC: “bail bonds”
• Local Services: $55.48 CPC for “casino”

High-CPC keywords gives a huge opportunity for a business to generate better sales. You can drive more qualified traffic and revenue. All you need to do is, find some high CPC keywords and leveraging the most valuable terms in your industry. Be prepared to face the competition.

How to find High CPC Keywords

Finding high CPC keywords is an important task for advertisers. Right keywords can maximize the profit. It is even more important for competitive market or high value niches industries to use high CPC keywords for better results. You can follow given below steps to find high CPC keywords:

Use Google Keyword Planner

Google Keyword planner is a free tool by google itself. Keyword planner is so far the best and most authentic source to find high CPC keywords. Here is how to find high CPC keywords using keyword planner.

Access Google Keyword Planner through your Google Ads account. After logging in, go to the “Tools & Settings” tab select “Planning” and click on “Keyword Planner”.

Click on the tab saying, “Discover new keywords.” Here, you can insert keywords or phrases related to your industry or product.

Check out CPC data from Tip page bid low and high rage. Top of Page Bid (Low Range) describes the lowest amount that people usually bid for the keyword. Hight Range Top of Page Bid indicates the highest cost that marketers pay to appear in the top ad positions.

Pro Tip:

Use Specific Location in Targeting as it impacts CPC. Sometimes CPC range also depend on the location. You can narrow down your search to target specific countries, regions, or even cities.

Do not forget to use negative keywords if targeting highly niche, high-CPC keywords. Adding negative keywords can help in filtering out irrelevant or low-cost terms. It will help you further get close to more competitive and high-value phrases.

Analyze Keywords from Competitors Using Tools

You can analyze keywords using different research tools. Using different tools will enhance your ability to use competitive keywords. These tools pull data from Google Ads auctions, collect search volume and historical CPC trends. Given below are few recommended tools to analyze keywords.

SEMrush

Keyword Magic Tool by SEMrush. It has wide-ranging keyword research capabilities, including CPC data. You can filter the list by CPC to focus on the more expensive keywords. SEMrush allows you to plug in a competitor’s domain and find out what keywords they bid on, along with an estimated CPC. This may uncover high CPC keywords sending traffic to your competitors.

Ahrefs

Keyword Explorer by Ahref. This tool has an advanced keyword analysis that comes with CPC metrics. You will be able to insert seed keywords or websites of your competitors to find high CPC keywords. Ahrefs actually provides backlinks intelligence focused on organic traffic. It also gives some CPC estimates of keywords. Ahref can give you an idea of the value of keywords in both organic and paid search.

SpyFu

SpyFu works more on the competitor analysis and provides CPC data of the keywords. Within the tool you can see on which keywords your competitors are bidding in Google Ads. This tool gives you a view of the exact keywords competitors use and their associated CPC. You can find out high-cost opportunities using SpyFu.

Use Google Trends for Seasonal and High-Interest Keywords

Being a Digital Marketing Agency, we love Google Trends. It is an amazing tool to conduct research and understand latest industry trends. Google Trends shows how interest in a keyword has changed over time. You can see the commercial intent of keyword using Google Trends. It may not give you any direct data on CPC, but it can help you definitely.

Conclusion – High CPC Keywords

Keywords are important to run a successful ad campaign. If you are in a competitive market, you need high CPC keywords for better conversion. Using best practices and combination of tools can improve your conversions. Analyze the keywords, industry and trends to create a campaign.

If you are looking for a Digital Marketing Agency to handle your requirements, call us today. Talk to our Google Ads Experts at +91-9968182198 and share your requirements. We are a result driven and trusted Digital Marketing Agency in Delhi NCR.

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