Recover Google Discover Traffic
Google Discover Traffic is good for any industry website. If users are landing on your website through google discover it means they are interested in the content you have uploaded. Google Discover is a part of Google Search that understands user behavior and show content related to their interests, based on their Web and App Activity.
Today we are going to discuss why do website completely lose google discover traffic and how to recover it. In this blog we will share few insights which might help you understand the importance of google discover traffic. Here are few reason, and solutions.
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Slow/Very Slow mobile pages
Always remember Google Discover is mobile product and it starts understanding the data from mobile device searches and app activities. In order to keep attracting users on your website you need to enhance TTFB. Basically your website load speed matters a lot here. TTFB stands for time to first byte. In SEO world we call it the time it takes for a browser to get the first byte of information from a web server. If you are loosing traffic because of slow or bad load speed, you need to fix it.
Site removed from Top Stories
When the site is no longer considered a news source then google discover traffic goes down. It mainly happens to news publishers websites. If you are a publisher and have a portal for latest news or information, you need to Investigate why site is removed according to Google News guidelines. Make sure you are not breaking the rules and site is following all the publisher center guidelines.
Site got hit by a Google Algorithm
If your site got hit by an algorithm or core update, you need to identify the reason. It could be the majority of content is deemed or we can say “unhelpful” content. In this situations, find out the pages on which you have lost the rankings and fix the content. If it is generated by AI bots then remove it completely and write fresh content. AI content is good for research but not good for SEO. You can take references but it is not recommended to upload exactly the same content.
Unsafe NSFW content
It is one of the reason for loosing google discover traffic. If you are posting a news about any sensitive topic, make sure to use the better images instead of unsafe content. If you don’t have any choice then use some editing skills or maybe tools such as photoshop or canva to blur the images and them upload on your news site. There’s another option to move your unsafe content to subdomain. You can either create the subdomain under your main domain or create completely new subdomain to host all the unsafe content.
Crawling or Technical issues
If you have any crawling or technical issues in your website, you should frequently check google search console. You will see all the issues which you need to fix. Once you are done, submit the sitemap and request manual indexing after testing the page in URL Inspection tool. Keep the page quality on top of everything before requesting manual indexing.
Low EEAT Content
EEAT is now part of google discover. You need to make sure that every piece of content your are publishing on website is following all the EEAT guidelines. Enhance EEAT for brand and authors. Generate the quality content instead of stuffing keywords in content.
Do you know what is EEAT guideline?
If you are looking for an expert who can understand the EEAT guidelines and can craft content strategies to rank better on google, do not wait anymore. Talk to our industry veterans and achieve organic growth goals of your business. We are a SEO Agency in Delhi serving clients across the world.
Seasonal Content
Google discover traffic will go down if your site content is extremely seasonal. Due to lack of new fresh content user might loose interest in your page content. It is human behavior that they shift interest frequently. Make sure to have content that address different seasons on the year. Investigate the option to write new fresh content focused on news and top trends that are relevant to your niche. Subscribe for newsletters from other portals and collect the latest trends or setup an alert in google using google alert option in gmail to stay up to date with latest industry trends.
Low Buzz Around Site Content
Showing social buzz or social media viral topics on your website impacts google discover traffic. You need to closely with work with social media teams and authors on a sharing policy of newly published content. Any viral social media content will keep the engagement on your site if you have written the quality content.
Thin Content
If you are writing thin content just to focus on google discover, it will soon go down and leave a negative impact on your website traffic coming from google discover. Instead of writing for bot or any program, write for users and focus primarily on search. Serve the information what your users are looking for not the search crawlers. Crawling bot will eventually read and index your content if the users are generating enough CTR and impressions.
Google Discover Policies
Google Discover content policy violations especially around click-bait outrageous content is a big no. It is not at all recommended to write click bait content. If you have written any story or article, you need to optimize it. Check if you stories deliver on headlines promises, misleading titles or manipulated images that provide false assumptions.
User Experience
Adding a lot of ads, banners, popups and too much of disturbance will spoil the user experience. Check if your ads are interrupting users while exploring the site. Pop up ads, interrupting banners are always a turn off for users.
Conclusion – Google Discover Traffic
Google Discover Traffic will always help you to generate more traffic and clicks but you need to follow the guidelines carefully and optimize the website for users. It is a program which understand the user activity and searches so keep this in mind. Do not over optimize your website and never user click-bait content. To know more, follow the google guidelines on discover.
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