Geo Meta Tags : Usage & its importance

Geo Meta Tags

Geo Meta tags are basically used to define the location of website. It tells the search engines the physical address and location of your business or website. For example if you are running a business online, then you will be having the physical address. During the time of adding your listing on search engines, you can use this method.

Use of Geo Meta Tags

If you are running a website which caters local audience, this method will help you to gain more visibility. It will help you to boos the local SEO for your products and services performance. Overall it doesn’t have any impact on website SEO. But it is useful if you are aiming to boost local SEO for your website.

Here is how to implement GEO meta tags in your website. 

• <meta name=”geo.region” content=”IN-DL” /> (Here IN represents the country and DL represents the state. It is good to define geo details clearly)
• <meta name=”geo.placename” content=”Delhi” /> (Here you can put the City name which you wanted to represent)
• <meta name=”geo.position” content=”00.000000;00.000000″ /> (put the city coordinates)
• <meta name=”TheSEOGuy” content=”00.000000, 00.000000″ /> (add the location coordinates here)

Pro Tip for First time Users: Always get the business listing with search engines along with GEO Meta Tags. It would be more clear for search engines to understand your business and location.

Once you are done with google business dashboard, you can share small posts of 1500 characters and images and tags your products to get better views in local searches i.e. Map Views, Searches and can get more clicks and calls direct to you. Writing posts by google my business platform will give you a chance to reach more customers and you can also use targeted business keywords to boost local SEO. For detailed guide on local SEO you can follow SEO Strategies for Local Business

Hope this information would help you to understand the Geo Meta Tags and its usage. Now you know the benefits and its importance. If you have additional information on this topic then do comment below. Do share your feedback or suggestions here. You could share this information with people who are not aware about this.

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