Filter and Compare data in Reports – Google Analytics 4

Google Analytics Four (GA4 Filters)

All reports of google analytics are made of metrics and dimensions. Remember that a dimension is attribute of the data described with text. For example, an event name which shows the name of the event that a user triggered on your website of app, such as login. A metric is a quantitative measurement which you can apply mathematical operations to like count of, average or percentage.

For example, the event count shows the total number of times that an event has been triggered. The specific dimension and metrics in each report can vary. Some are populated automatically when you install google analytics on your website or app. Other required some configuration before they are populated. Report filters allow you to see a subset of the data in report using your dimension values.

Let’s take an example here. You can filter for website traffic and hide all other traffic from the custom report. You can apply filters to detailed reports, custom detailed reports, the real time report and summary cards.

Use of GA4 Filters

If you need to create a report based on custom metrics, you need to adjust the data by applying filters. You can represent the correct and useful data in reports and analyse it well. Imaging you have a website which is generating millions of traffic but the conversions are not happening. You need to understand the data and apply filters to understand why the conversions are low after receiving the good amount of traffic.

In other scenario, if you need to represent the Goals, Traffic and SEO results to your clients, you might need to dig in the details and fetch the useful data in reports. Representing raw/vague data will not create a good impact on your hard work.

How to create filters in GA4

• At the bottom of the Tab Settings panel, in the Filters section, click the “Drop or select dimension or metric” box and select a metric or dimension from the popup list. You can also drag dimensions and metrics from the Variables panel into the box.
• From the list that appears below your selection, select how you’d like to filter data using the condition. The dimension or metric you selected in Step 1 will affect the filter options available.
• Enter the criteria the filter should evaluate. This criteria is case-sensitive.
• Click Apply.

Here is the complete guide on Apply segments and filters, and view users

What is the difference between segments and filters in ga4?

Segments are groups of users, sessions, or events that you define. Segments are available in any tab of the current exploration. On the other hand, Filters enable you to show a restricted set of data. They are also apply to the current exploration.

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