Welcome to TheSEOGuy. Today we are going to share some interesting and amazing insights about Digital marketing Industry in India. While doing our research for digital marketing in India, we got amazing stats and interesting insights about the industry.
Growth in digital marketing in India started from August-15-1995 when VSNL launched its internet services. Approximately 16 million active users were using internet in 1995 by the end of 2025, the number of active internet users in India will approximately 900 million. Now you can imagine the growth in number of internet users. It is the biggest reason behind growth of digital marketing industry in India.
Revenue Generated by Indian Digital Marketing Industry
Given below are some stats of revenue generated by digital marketing industry in India.
| Year | Revenue in billion Indian rupees |
|---|---|
| 2023 | 576 |
| 2022 | 499 |
| 2021 | 383 |
| 2020 | 192 |
It is clear that digital marketing growth in India is steady. Every year digital marketing industry is generating more revenue. By the end of 2025 we will see more numbers and it is estimated that in 2032, digital marketing market size in India will grow and generate around USD 55.37 billion.
Indian digital space will be a hotspot for every big business around the globe. New technologies are coming and Indian market is adapting latest trends and technologies. Because of this, number of internet users are growing every day. Every person or business need a digital space. Business are looking for search visibility and online presence to grow their brand, reputation, product awareness and sales. Individuals are using social media to enhance their online presence or monetize the channel to earn money.
Key Factors Behind Growth of Digital Marketing in India
India is a big and very crowded country with population of 1.45 billion people. India holds 17% of world’s population. Because of this much population, the number of internet users in India are approximately 950 million. This kind of steep connectivity growth exposes businesses to a huge audience for customer targeting through online marketing in India.
Smart Mobile Phones
Smart phone became essential part of daily life. Everyone need a smart phone irrespective of age. Smartphone applications work with internet connectivity which created a bridge between users and service providers. It is easy for service providers to reach customers using different internet marketing methods. Every day users are spending time with different internet platforms such as applications, browsers, music platforms, video streaming and much more. Need of mobile marketing agencies is growing because of the increasing number of mobile internet users.
Social Media Platforms
Social media platforms were introduced in market to create a social connect between users. But things are changed in last decade. Social Media platforms became a personal branding platforms for users. Uses are using it as earning platform as well. Due to the heavy use of social media platforms are creating an opportunity for social media services providers to generate business from platforms. Today every brand want to use the popularity of platform such as Instagram, YouTube, Facebook, Linkedin,Twitter and Pinterest.
Ecommerce Revolution
E-Commerce Revolution: Indian ecommerce industry is growing exponentially. Major reason behind the revolution is introduction and invention of latest technologies in digital marketing industry after 2020 pandemic. When market was locked down, technology gave an option to run the market online. Business owners decided to go online and utilize the online marketplace. Indian market may reach around 200 billion USD by the end of 2027. Growth in ecommerce industry created a digital space for business. After 2020, there’s a significant growth in demand of digital marketing services, as companies are trying to achieve maximum search and online visibility for their business or services.
Government Initiatives
After seeing the growth in digital space, Indian government started “Digital India” campaign. Digital India was successful because this campaign got so much of support from Indian audience. You can read all the achievements made under digital India programme here. eCourts, MyGovt, Meri Pehchan, Cyber Security, National Knowledge Network and much more came to reality after Digital India initiative.
Future of Digital Marketing Industry in India
Digital space will grow and provide better opportunities in industry. Digital marketing industry will simultaneously growth with the number of users. Latest technologies and new inventions are going to play a major role in digital landscape. India will be the center of all digital marketplaces and will serve millions of business. Every big fish wants to swim in sea and India will be that sea for big international brands. Indian tech-savvy population with better infrastructure will do wonders in future.
Demand of digital marketing services will grow along with the market. If you are running a business online, you need an expert to uplift the game. We at TheSEOGuy provide quality digital marketing services in budget. Our result oriented approach, data driven strategies and customized pricing makes us a unique digital marketing agency in Delhi NCR.
If you are looking for digital services, you are at right place. Talk to our experts at +91-9968182198.
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