Ranking a coupon site is always competitive as the competition is always high and its quite challenging to beat the existing players. We worked on CouponOrg for 16 months and when we got the account, it was generating 54 clicks with 600 impressions in a month.
Strategy was simple to achieve higher rankings. Instead of chasing the search volume of keywords, we targeted the product and events both at the same time. India is a colorful nation with different festivals across different states. We decided to pick those events and understand the user behavior and product searches. After analyzing the data for 90 days, we created a strategy targeting all the festivals and clubbed them with offers and created information for users who are looking for discount coupons and offers online.
Strategy was hit, and within 30 days we saw that traffic jumped from 54 to 500 and impressions went from 600 to 3000. We started building the citations and referrals to support the content and continued the strategy for next month. During the process we developed content such as “Discount and Coupons for Raksha Bandhan” “Offers for Independence Day” “Gift coupons for Valentines Day” etc. We captured all the major festival and events.
As a result, in the month of August 2025, we have generated 13.7K clicks and 1.3 Million impressions for the website without running any ad campaign. The traffic was all organic. After working with TheSEOGuy for 16 long months, company website maximum outcome and still ranking on major keywords.
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