Case Study Computer Institute

Delhi Institute of Computer Science is a reputed name in the list of IT education institutes. DICS has multiple branches across Delhi NCR with head quarter in GTB Nagar. Marketing an educational website is always challenging as it requires special attention to detail while creating the marketing strategies.

Government policies, content accuracy and quality is one of the most important factors of an educational website. At TheSEOGuy we strongly believe in quality, transparency and industry best practices within the guidelines. While creating marketing strategies and delivering, we face couple of challenges but our out of the box strategies helped us to overcome the challenges and deliver the results.

Challenges:

1. Building the Trust
2. Enrolling students for government courses with institute
3. Brand reputation
4. Ranking on educational terms

Solution:

1. Collected original experiences of students who took the courses from institute and showcase them on website and social media to create the credibility of institute.
2. Created awareness of courses by posting informative content about different courses and benefits of enrolling in course.
3. Managed the brand reputation by collecting maximum reviews, testimonials and shoutouts from real time users.
4. Created SEO strategy focusing on courses rather than industry. We developed and marketed the content related to courses and services available in institute instead of chasing the entire IT education industry. Our focus was purely on the courses available within institute.

As a result, website is ranking on all key terms related to courses, location and branding.