As the digital environment is growing, LinkedIn is now used for more than just recruitment. It’s now all about building a brand and relationships by connecting with industry leaders; it’s also where professional expertise is demonstrated. Thus, if you wish to create a good digital footprint, LinkedIn is your source. In this blog, we are going to share steps on building digital footprints using linkedin.
Let’s learn how to use linkedin for building digital footprints.
Crafting a Strong Profile
Your LinkedIn profile is all about being a resume, portfolio, and introduction all in one. Here are some important sections to pay attention to:
- Profile Picture: Use a professional headshot. Profiles with photos get 14x more views than those without.
- Headline: This is not just your job title. Your headline should reflect who you are and what you do. Try adding a bit of your personality or a keyword that represents your work.
- About Section: This is pretty much your elevator pitch. You must use first person, stating what you are passionate about, what you are an expert in, and how you add value to other people.
- Experience and Skills: Complete your work experience and don’t omit the skills section. People will find you based on the skills that you fill in.
Tip: Always keep your profile updated. Whenever you win something notable, like some new certification or promotion, update it!
Use keywords to get more attention
Unlike search engines, LinkedIn believes the keywords matter. Place the terms in your profile: those people will use as they need a person exactly like you. If it were a digital marketer, at minimum, “SEO,” “content strategy,” and “social media marketing” would apply to your profile.
- Strategic Connecting: When it comes to LinkedIn connection strategies, quality beats quantity. Here’s how you would connect strategically:
- Connect with people in your industry: This could be colleagues, mentors, clients, or other professionals.
Join LinkedIn Groups: Find groups that are relevant to your industry. Groups are a great place to discuss trends, ask questions, and connect with thought leaders. - Engage with Content: Show interest in others’ posts. Leaving thoughtful comments or sharing posts demonstrates engagement, and others may want to connect with you as a result.
Tip: Personalize your connection requests. A simple “Hi, I’d love to connect!” goes a long way.
Posting Frequently for Visibility
Active LinkedIn profiles get more visibility. Here are a few ideas of what to post:
- Share Industry News: When you find an article or news piece related to your industry, share it with your insights.
- Celebrate Wins and Achievements: Whether you complete a project or get recognized in your field, sharing successes helps people get to know your strengths.
- Write Long-Form Posts or Articles: LinkedIn allows you to publish articles directly on the platform. Write about topics you know well; it shows thought leadership and can attract more followers.
Tip: Post consistently. Even once a week keeps your profile active and in people’s feeds.
Engaging with Other’s Posts
Liking posts is not enough engagement. The locality of the conversation has to be maintained; in other words, keep people talking about your content through thoughtful comments and shares. Here’s how,
- Comment with Value: instead of saying “great post” add a sentence reflecting on the topic
- Share with a Personal Note: add your thoughts as to why it matters; the extra context for your network.
Endorsements and Recommends
Recommendations and endorsements are the LinkedIn equivalent of references.
- Skills Endorsements: These can drive more eyeballs to your profile with LinkedIn searches.
- Request a Recommendation: Ask coworkers or your manager to write a recommendation for you. Original recommendations help build trust among newer connections who visit your profile.
Tip: Pay it back! Write recommendations for other people, too. This is a great way to deepen professional relationships.
Using LinkedIn Analytics
To know whether all the efforts are working out, use the analytics LinkedIn offers. You can understand who’s looked at your profile and its demographics. You’ll get insights on your post engagement rates. Those can be tweaked into more contents like those that bring so much attention. Use more of what works to reach more possible clients, right?
Final Thoughts
LinkedIn is a very practical tool for professionals looking for ways to grow their presence in the digital world. With the proper optimization of a profile, engaging with the right people, and producing quality content, you put yourself into a position of meaningful connections and opportunities. Make it happen today, so your digital footprint will gradually grow!
Hope this guide on building digital footprints using linkedin will be useful for you. Do comment below your feedback. If you are looking for social media experts within your budget, give us a call today!
Discover more from TheSEOGuy
Subscribe to get the latest posts sent to your email.
