Welcome back to TheSEOGuy, your trusted source of digital marketing information. In our previous blog, we explained Phygital Marketing and importance of Phygital SEO. Today we are going to cover one more interesting topic. We will learn What is BPOIS (Buy Online and Pick up in Store) method in retail business and how it can transform the conversions. You will also find the key benefits of BOPIS, how it works and BOPIS optimization tips as well.
What is BOPIS (Buy Online Pick up in Store)?
BOPIS is a method of creating convenience for the retail customers who can buy product online and pick from nearby stores. It enhances omnichannel retail by streamlining online orders for in-store pickup. E-Commerce revenues are growing because of BOPIS options and giving an opportunity to store owners to increase sales as customers make extra purchases when they are in store.
What are the Key Benefits of BOPIS?
Many retail businesses are offering this to customers to reduce the delivery cost for customers, reduce the cart abandonment rate, increase footfall on store, faster fulfilment rate and better brand visibility. Loyalty rises as 75% of users repeat purchases, with 87% of retailers now offering it
Customers who are choosing BOPIS are enjoying the benefits of no delivery costs, same day access, product inspection before delivery and store discount offers.
How BOPIS Works?
Imagine you want to buy latest headphones and you are shopping on your phone.
- While shopping, you find the product you were looking for and you have added the product in your shopping cart.
- The moment you click on check-out and pay, it gives you an option of no shipping fee, if you select “store pickup” and choose the closest shop location.
- The shop workers find your items super-fast, bag them up, and send you a text or email saying “Your stuff is ready!”
- You head to the store, show your ID or order number at a special pickup spot (or even your car for curbside), and take your things home right then.
It is quick and easy method of shopping while cutting the cost of delivery. Store owners also love this because they get a chance see their customer and build trust. On the other hand, customers get special treatment and sometimes, store discounts for future purchases.
How to implement BOPIS in your business
- Analyze the customer data by conducting surveys and polls to understand what percentage of your customers are interested in in-store pick up.
- Setup an ecommerce store using Shopify or Magento for with integrated in store pickup options on all product pages.
- Assign a designated area and staff for “In Store Pick up Orders only”.
- Use AI or setup automated notifications such as email or text for customers to notify their order is ready.
- Setup conversion tracking on BOPIS CTAs on website and analyse the monthly data to enhance conversions.
What are the tools required for BOPIS
Tools and technology play a vital role in successful online businesses. If you are willing to integrate BOPIS for your retail business, given below are some tools or platforms you can try.
| Tool/Platform | Key Features for BOPIS | Best For |
| Shopify Plus, Magento 2, Squarespace or Prestashop | In-store pickup setup, real-time inventory, curbside options | Growing e-commerce merchants and product page customizations. |
| Fluent Commerce | Cloud OMS, 85% fewer cancellations, smart routing | Large multichannel retailers and Order Management System. |
| Dynamics 365 Commerce | Real-time stock tracking, order lifecycle management | Enterprise with Supply Chain integration and CRM. |
| Zoho Inventory | Barcode tracking, 70% faster processing | SMBs with multichannel sync and inventory management. |
| Brightpearl | Automation, 10x stock availability | $1M+ revenue retailers. Cloud base retail management system. |
FAQs – BOPIS
Can users modify or cancel in store pick up orders?
Yes, users have the full control to modify or cancel any order they have placed and chosen in store pick up option.
How is BOPIS different from curbside pickup?
In BOPIS, you buy the stuff online instead of walking inside the store.
Does BOPIS affect online prices?
No, there’s no impact on website product pricing. You pay the charges of product mentioned on the website but you get discount on shipping as there’s no delivery cost added if you choose BOPIS.
Can I schedule a specific pickup time for BOPIS?
Yes, you can customize product pickup timings as per your convenience. Many stores offer in store pickups in between 2:00PM to 04:00PM due to low footfall on store during this time.
Does BOPIS available for all retail products?
No, BOPIS is usually available for small packable products. For big products such as furniture, it is suggested to choose curbside pickup or alternate delivery method.
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