What is Spekable Schema Markup
Speakable markup is a form
of structured data that highlights sections of an article as useful for
text-to-speech (TTS), using an id value reference and either CSS selectors or
XPaths.
Voice searches are pretty common between people since “Smart
Phone” revolution started. For all digital marketers this is an opportunity to upgrade
website marketing strategy. The global leader of search engines “Google”
announced an official support statement for the speakable schema markup. This
new speakable schema markup is important because it may point to what you’ll
need to know to get more traffic should/when Google expands this structured
data to all websites. Google is also working to launch the capability in other
languages and countries “as soon as a sufficient number of publishers would implement
“Speakable Schema Markup.”
How to use Speakable Schema Markup for better SEO results
This new feature is in Beta phase now and only available for
registered news websites which are using English as their language. As soon as
the testing would finish, it will be available for all website categories.
Refer (Speakable
Beta) to check eligibility, usage guidelines, technical guidelines, content
guidelines and structure data type definition.
Why to implement Speakable Schema?
We have experienced the change in searches. Desktop searches
are taken over by mobile searches. Voice searches are just introduced and soon
going to create a big space for them in internet searches. It is always good to be ready for upcoming
changes. If you can’t go with the trends then it is not easy for you to stay in
market for longer period. Being a brand owner or website manager, you should be
ready to be in competition.
You may also like “Best
SEO suggestions to improve keyword ranking in 2019”. Do comment below your
feedback for this information.