What is SMO Marketing
SMO stands for Social Media Optimization. SMO Marketing is based on Social Media Optimization and marketing methods. It’s is in trend since the social media platforms are getting huge traffic & engagements. Most of the social media platforms such as Facebook & twitter are turning into marketing platforms because of their user engagement. They have good customer reach and every marketer catch as much as eyeballs to market product or services. Social media platforms are easy tools to reach larger audience to market product or services.
Social Media optimization is nothing but bunch of techniques and strategies for promoting awareness of a brand, publication, product, etc. on social media, especially by encouraging people to get involved in content. It helps to drive better engagement.
How does it work?
Social media optimization is in many ways connected to the technique of viral marketing where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites. A good & unique viral marketing campaign can boost the traffic more effectively on your website/blog.
While doing social media optimization or SMO marketing, we have to understand algorithm and technique of every social media platform. Not all platforms are similar so it is very important to learn about their rules and regulation for content and marketing.
TIP: Always look into viral content before creating content for your campaign. Rely on originality and show your best creativity. Copying content would not give your better results.
This was the general information for what is SMO marketing. Hope it would help you to understand the basic concept. However, you can also check out Social Media Marketing Strategies for Small Business. A guide which could help you to develop amazing digital marketing strategies for small business.
Hope this would help you while working for your website growth. If you have feedback or suggestions for this information then do not hesitate. Please comment below your suggestions and feedback.