Importance of SEO
Today we are going to talk about importance of SEO during COVID-19 in 2020. We will try to understand how it became so much popular and gained new heights during pandemic. Search Engine Optimization also known as SEO became an important aspect in 2020. Every business in the world is understanding the importance of SEO. Everything was normal and every business was focussed on implementing new things. Everyone was looking for new technologies, trying automation, developing industry events and busy in creating innovative ideas to analysing market competition before 2020.
And then 2020 came, everything was normal until one fine day there was a bad new of Coronavirus (COVID19). World Health Organization (WHO) declared COVID-19 a pandemic on March 11 2020 as more than 118,000 cases of COVID-19 were reported in more than 110 countries across the world. (Sources: Time).
Nearly every business was shut down overnight. Everyone was asked to stay at home and worldwide lockdown was suggested. Most of the countries declared complete lockdown with immediate effect and some declared within next few days.
Everything was changed overnight on March-11-2020. People were asked to stay at home and every business stopped functioning except e-commerce. While everyone was home, only e-commerce and online industry was available for people.
Importance of SEO for small businesses
During this hard time of pandemic, big businesses were able to manage the losses, but small business can’t take the burden of continuous loss. They need to run their business, but they can’t do so because of country wide lock down.
In this situation, they only left with the option to market their product and gain better visibility over internet to boost online sales. It can be possible by doing right SEO for the brand. While physical stores were closed and people were relying on online solutions, Digital Marketing became need of small business. Majorly because of low investment and positive results. Every other marketing method requires funds and monthly investment budget but in SEO (Search Engine Optimization) very less amount of money is required. It is purely skills-based marketing method. Investments are very low, but results are always high.
Importance of local SEO
In my earlier article, I have explained what is local SEO. If you would go through the article, you will get to know the importance of Local SEO. The aim of doing Local SEO is to attract local audience and gain visibility in local market. During the COVID-19 times, it became important and every business want to attract it’s local audience to keep the business running.
Use of SEO by Big Brands
When the online was only platform available for every kind of business in the world, every big brand started using SEO methods to build the brand value and generate leads. Every big brand across the world started aimed the organic search results and started building SEO strategies for their business. While sales was on hold, it was the right time to grow the brand value and gain positive organic results on SERP (Search Engine Result Page).
If you are looking for better SEO results, then you can refer given below proven methods to grow organic traffic for your website.
I Hope these Latest SEO tips would help you to design better SEO strategies for your business during this Pandemic.
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