Case Study Australian Property Maintenance Company

In our list of international clients, we are sharing another case study of All Tasker (Property Maintenance company in Melbourne). We were approached to design the website for All Tasker but after seeing the results, companies found Mr. Ankur Kumar asked us to do the marketing for his project.

How we did it

We started the following campaigns at the same time.

• Generative Engine Optimization
• Social Media Marketing
• Content Marketing.

Since All Tasker is a local Melbourne based organization, it is looking to attract local customers looking for Plumbing, Fencing, carpentry, landscaping, painting, plastering, retaining walls and solar installations.

Keeping the need in mind, we developed a local strategy and clubbed it with generative engine optimization. At the same time we launched a social media awareness campaign on facebook and instagram to generate the brand authority. During the entire process, we generated the content focusing on the problem and solution and after a period of 60 days, we started seeing the results.

Organic leads were flowing and people started attracting. Website started ranking on local search queries such as “Electricians Melbourne” “Carpentry Services Melbourne” “Container Homes Melbourne” etc.

Results

With a new website, All Tasker was able to generate 15K impressions and 650 clicks organic in 3 months. Website is still going strong and generating good impression and clicks. We applied the simple strategy of targeting the right keywords for right services. Since it was a local services provider in Melbourne, we build the location landing pages to attract the local searches and it worked well.

After building the location based pages and content around local requirements, the website started appearing in local pack along with AI overviews for local queries. Our content clusters were purely location and services based which build the authority and gave us the opportunity to showcase the expertise we have in property management.